Eternal Urns Interviewed by Acclaimedly

Our manager, Michelle Petersson, was recently interviewed by Acclaimedly for its member interview series. She talked about how our team supports families at a difficult time, how a custom engraved urn comes together, and what to know when you choose an urn for the first time.

Here are a few highlights.

Taking the stress out of a hard week

Michelle explained that the team tries never to assume what someone needs:

"Some customers are very practical and just want to organise everything quickly. Others need more guidance, especially if they've never purchased an urn before. We listen, answer their questions and work around their timeframe. The last thing someone organising a funeral needs is another stressful experience."

Custom urns, in days rather than weeks

She also walked through our custom engraving process, from choosing a design or sending in a photo to approving a preview before engraving begins. Most custom engravings are finished within three to five business days, which matters when there is a funeral coming up.

Some of the tributes have stayed with the team, including a Holden Torana engraved for a father who loved classic cars, and a helicopter reproduced right down to its registration for a pilot's family.

"I love those requests because you get a little glimpse into who that person was. It's often the smallest details that mean the most."

Advice for families choosing an urn

Her main piece of advice is that you do not have to buy an urn through your funeral home:

"You can choose your own, and there are far more options available than most people realise. Size is important, so check the capacity against the ashes you'll receive."

She also explains why some families choose cremation jewellery or smaller keepsake urns so the ashes can be shared between relatives, and how scattering tubes help with farewells at beaches, gardens and other meaningful places.

Read the full interview

The full interview covers how Eternal Urns began, our pet urn range, what good care looks like when someone gets in touch, and what's next for the business.

Read the full interview with Michelle Petersson on Acclaimedly